Russ Reeder delivered this keynote at XTIUM Edge in October 2025: 38 minutes on getting real business value out of AI, for an audience of CEOs and technology leaders. It is the full talk, not a highlight reel. AI is rewriting the rules of business faster than any technology shift before it, and most organizations are not getting the value yet. The talk is a practical way past the hype: tie every AI initiative to an outcome that matters, avoid the traps that stall AI projects, and learn from how companies are already putting AI agents to work on productivity, cost, and growth.
The idea underneath it is the one I keep coming back to. Operations first. AI second. AI does not fix broken execution. It compounds it. I wrote the longer version on the AI transformation page.
- XTIUM Edge
- 38 minutes, 23 seconds
- The ninety-second reel